Turn missed calls and after-hours leads into booked inspections.
LeadEase builds the website, AI text-back, review engine, and 24/7 voice agent that help residential roofers capture every lead and rank higher on Google, without adding admin work.
David Potter
Founder & Lead Strategist
Focus
Residential roofing only
Coverage
24/7 lead capture
Priority
Book more inspections
Execution
Human-reviewed by David
The Common Gap
Most roofers lose leads before they ever get a chance to quote.
A missed call, an after-hours inquiry, or a homeowner who isn't ready to talk on the phone. Each one is a job that quietly slips to the competitor who responds first.
Missed calls go unanswered
Roofers miss calls while on a roof, in an attic, or after hours. By the time you call back, the homeowner has already booked the roofer who picked up.
Reviews don’t get collected
Happy customers rarely leave reviews on their own. Without a steady stream of Google reviews, you fall behind competitors in local map rankings.
Admin work eats your evenings
Chasing leads, confirming inspections, and following up by hand turns your phone into a second job, and still lets the best leads go cold.
The Automation Tiers
Three ways to stop losing leads. Stack what fits.
Each tier builds on the one before it. Start where your biggest leak is and add more as you grow. Every tier includes your roofing website and CRM as the foundation.
Plans start at $297/month - no long-term contracts.
Tier 1
Missed-Call Text-Back
When you can't pick up, AI texts the caller back within a minute. It qualifies the lead: roofing or repair, insurance, and budget, then books the inspection over text or routes it to you to call.
- Instant text-back on every missed call
- Qualifies: roof type, insurance, affordability
- Books the inspection over text
- Sends reminders as the inspection nears
- Includes your roofing website & CRM, use it or don't, it's there if you want it
Tier 2
Text-Back + Review Engine
Everything in Tier 1, plus an automated review request sequence. After every completed job, a series of texts and emails asks the customer to leave a Google review, and helps manage Facebook and list sites like Angi.
- Everything in Tier 1
- Automated Google review requests after each job
- Text + email sequence timed for best response
- Builds the review volume that lifts local ranking
- The profit center for most roofers, review volume is what moves you up the map
Tier 3
24/7 Voice AI Agent
Everything in Tier 2, plus a 24/7 AI receptionist that answers every call, books and cancels appointments, qualifies leads, and knows when something is serious enough to escalate and call you directly.
- Everything in Tier 2
- 24/7 AI answers, books & cancels calls
- Qualifies leads before they reach you
- Escalates serious jobs to the owner
- For roofers who want every call answered, day, night, and weekends
Admin automations run across every tier: follow-ups, reminders, and routing that remove the manual desk work most roofers do at night. Exact workflows are scoped to how you already run your business.
The Foundation
Your website comes with every tier, or on its own.
A focused, mobile-first roofing website is the base layer of every automation tier: it's where leads land, where the CRM lives, and where your calls to action point. If you just want a clean website and don't care about the automation side yet, that's fine too. The CRM comes along regardless, and you can use it whenever you're ready.
- Clear positioning for storm, replacement, repair & financing
- Mobile-first, tested from 360px up
- Tap-to-call and short quote paths
- Leads routed to your email, phone, or CRM
Copperline Roofing: Fictional Concept
Previewing layout hierarchy, mobile CTAs, and service organization
How We Work
A straightforward, step-by-step process
No bloated onboarding or months of delay. Direct communication with David Potter throughout.
Find the Leak
David reviews how your calls, leads, and reviews are currently handled and pinpoints where jobs are slipping away.
Pick Your Tier
We agree on the automation tier and website scope that fits your business before any invoice or work begins.
Build & Connect
David builds the website and wires up text-back, review requests, or the voice agent to your phone and CRM.
Launch & Watch
Final checks on call flows, lead routing, and mobile, then we watch the missed leads turn into booked inspections.
Founder & Strategy
David Potter
David Potter builds websites and automation systems for service businesses. For this offer, he is concentrating on US residential roofing, handling strategy, message, and the automation setup directly so nothing gets lost in handoff.
Get Started
Find out which tier fits your roofing company
Share your website and how you currently handle calls and leads. David will personally review where you're losing jobs and recommend the tier that closes the gap. No pressure, no automated follow-up without your okay.
Direct Email
david@leadease.aiDirect Line
+1 859-710-8210